Native advertising: Content & context with mobile
Native advertising has received rather bad rap in the past, with privacy and mislabelling named as some of the top concerns in the industry. But now with reports predicting that native will become a...
View ArticleShould brands embrace mobile payments?
In a connected world, where information and entertainment is available at your fingertips, what more does the consumer expect? Convenience. After all, convenience is what has driven mankind to produce...
View ArticleThe Asian Mobile Lion’s roar is challenging creative thinkers
Between awards, seminars and the parties, life at Cannes can be very busy for the entire week of the Cannes Lions International Festival of Creativity. The sacrifice of sleep, nonetheless, is a small...
View ArticleWhy Future Lions stand out @Cannes Lions
It has been a wonderful week – a lot of party, sleepless nights but a lot of learning. There is enough learning that I can sit and review for the next three months and apply to the year ahead. One of...
View ArticleMobile transcending the on-screen & real-world experiences divide
In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via sales and promotions, content initiatives,...
View ArticleFrom BBM to WhatsApp, LINE, FB & Beyond: The potential of mobile mktg in...
Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming 450 marketing experts...
View ArticleAll eyes on mobile
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably even have a second phone in their pockets. In a...
View ArticleMobile rising: Becoming a driving force in SEA
Two years ago, in its 2013 Global Survey of Trust in Advertising, Nielsen stated ‘Television, magazine and newspaper advertisements continue to be among the most-trusted forms of paid advertising for...
View ArticleBrand storytelling; choose your roles wisely
Storytelling has been around for centuries – from etching hunting scenes on cave walls and telling tales around a fire, to remaking a literary classic for the big screen – there is nothing new about...
View ArticleMobile is changing banking & there may be no turning back
For the longest time, the magnitude of a bank’s influence had been manifested in monumental skyscrapers lining up Wall Street and the Central Business Districts in Hong Kong and Singapore. Banking...
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